If you are a tradie in Australia looking for more work online, Hipages is usually one of the first platforms you hear about.
It is popular, it has a large user base, and it promises access to customers who already want jobs done.
But Hipages is not the only option, and for many tradies, it is not the best one.
If you are searching for alternatives to Hipages for tradies in Australia, it is important to understand how different approaches actually work.
How Hipages works for tradies
Hipages is a job marketplace.
Customers post jobs. Tradies pay to quote. Multiple businesses compete for the same work.
From the customer’s side, this feels convenient. From the tradie’s side, it often means competing on price and speed rather than quality or trust.
You get limited space to explain:
- How you work
- What makes you reliable
- Why someone should choose you
Most of the decision comes down to the quote.
That is why many tradies feel like Hipages turns into a race to the bottom.
The hidden limitation of Hipages
One of the biggest limitations of Hipages is the customer journey.
To contact you, the customer has to:
- Choose Hipages specifically
- Create or use an account
- Post a job
- Wait for responses
That is a lot of friction.
Hipages works best when someone is planning a bigger job and is willing to go through that process. Renovations and larger projects often fall into this category.
But that is not how most everyday trade work starts.
How people actually find tradies in Australia
For urgent or common jobs, most people do not open Hipages.
They open Google.
They search things like:
- plumber near me
- electrician in Melbourne
- emergency blocked drain
This is high-intent search traffic. These people are actively looking for help right now.
This is where Google Ads becomes a powerful alternative to Hipages for tradies.
Why Google Ads often fails for tradies
Many tradies try Google Ads once and decide it does not work.
In most cases, the issue is not Google Ads.
The issue is where the traffic goes.
Sending paid search traffic to a generic homepage rarely converts. Homepages try to talk to everyone and end up convincing no one.
High intent traffic needs a focused page that answers one problem and leads to one clear action.
Why landing pages matter
This is where Google Ads combined with dedicated landing pages becomes a strong Hipages alternative.
Instead of quoting against other tradies, you are:
- Appearing when someone searches for your service
- Sending them to a page built specifically for that service
- Explaining why they should contact you
You are no longer competing purely on price. You are competing on clarity and trust.
Where Quick Pages fits
Quick Pages was built specifically for tradies and service businesses in Australia who want an alternative to platforms like Hipages.
It does not replace your existing website. It works alongside it.
Quick Pages uses fast, static HTML landing pages designed for Google Ads campaigns. Each page has a single goal: turn search traffic into enquiries.
Behind those pages is agency-level and CMO-level strategy. The same thinking normally used in expensive campaigns, made accessible to businesses that want better results without agency lock-in.
Hipages vs Google Ads: the real difference
Hipages is about responding to posted jobs.
Google Ads with the right landing page is about being found when people are searching.
Both have a place. They are not the same thing.
If you want more control over your pricing, positioning, and the type of work you attract, Google Ads with focused landing pages is a serious alternative worth considering.